The Problem: Leaking Revenue from Slow Lead Response
South Florida Premiere Roofing was paying for leads but losing them. Their revenue leak was a 3-hour average lead response time. By then, leads were cold or had booked with a competitor. Their CAC was high and their ROI was negative.
The Solution: The $350 Diagnostic + PPA Engine
The client engaged us for the $350 Phase 1 Diagnostic. We immediately identified the response-time leak and deployed our 2-part solution:
- Phase 1 (Setup): We integrated their web forms with a 60-second automated SMS/Email response system and defined a high-value "Commercial Repair" SQA profile.
- Phase 2 (Execution): We deployed our PPA Engine to hunt for this exact SQA profile.
The Results: 16x ROI in 14 Days
The Pay-Per-Appointment (PPA) model provided immediate, tangible results and perfectly aligned incentives.
- ✅ 5 Sales-Qualified Appointments (SQAs) were delivered in 14 days.
- ✅ Total PPA Cost for 5 Delivered SQAs: $750.
- ✅ Closed Deals: 2 of the 5 appointments converted to "Closed-Won".
- ✅ New Revenue: The 2 deals generated $18,000 in new contracts.
- ✅ Total ROI: $18,000 Revenue / ($350 Setup + $750 PPA) = A 16.3x ROI on total spend.